Confession #3110

#3110 181

I am a copywriter, and I confess that I don’t like my job.

It’s not because I don’t enjoy writing, it’s because I have to write about things that I don’t care about.

I’m not a marketing guru. I’m just a writer who got lucky with the right degree and the right skillset for this job.

The thing is, nobody really cares about the copywriter anymore. We’re just an afterthought in today’s advertising world. Sure, we do our jobs well, but we’re never given any credit for it.

We’re never praised when we come up with a catchy slogan or tagline that makes people want to buy something they didn’t know they needed before they saw our words on their screens or heard them.

March 29, 2022 |
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